Are we cooked?!
2026
How AI is reshaping the design industry – 30 voices from designers and agencies to AI artists
This book brings together 30 interviews with creatives across the design industry. On 240 pages, it offers a multi-voiced perspective on one of today’s defining topics: Artificial Intelligence. It explores how AI is negotiated within design processes and beyond. Through positions that shift between fascination and skepticism, productivity and uncertainty. This ambivalence defines the book.
It presents 30 nuanced perspectives on a field undergoing fundamental change and documents the present while providing orientation, sparking reflection, and opening space for discussion.
The Contributors
Contributors include voices from leading design agencies such as Kurppa Hosk, 27BUCKS, Stan Hema, Mutabor, and KMS TEAM, alongside in-house designers from global brands like LVMH, as well as independent and experimental AI artists including Max Kuwertz, Jumoke Fernandez or Boris Eldagsen. Their insights reveal a wide spectrum of AI practices from structured “AI office hours” and managing client expectations to using AI as a personal space for thinking and reflection.
Evaluating the interviews
An integral part of the concept is a system of evaluations that connects the 30 interviews with one another. Throughout the book, distinct orange pages cut into the flow of interviews and act as visual interludes. They aggregate, contrast and play with the answers we collected. Some pages compare answers to specific questions (Which human skill won’t be replaced by AI? What's AI in one word for you?). Others map the wider tensions across the discourse: optimism versus skepticism, hype versus practice, idealism versus business reality. The evaluation pages give the reader room to breathe and are meant to be just as entertaining as they are insightful.
Huge thanks to…
Carl Herner
Jillian Hobbs
Antidote.psd
Oliver Helfrich
Bryndís Thorey
Aljoscha Burtchen
Valentin Bünsow
Theo Rocquancourt
Patrick Märki
DAMN AI
Peer Hempel
Tobias Faisst
Pablo Radice
Élise Vallet
Batlabat
Kvetcch
Jean-Baptiste Krauss
Max Kuwertz
Chris Kore
Niklas Karbowiak
Kristin Eichmann
Jumoke Fernandez
Christoph Grünberger
Andrea Ciulu
Kunstkammer AI
Manuel Steiner
Oliver Elbert
Boris Eldagsen
Ümüt Yildiz
Chucky Schuster
